Judging

Entries will be judged by a distinguished panel of senior-level public relations practitioners from a fellow Public Relations Society of America chapter. This group will examine the entries and select the winners. Parthenon Awards are presented for excellence in public relations programming. Judges reserve the right to limit the number of Parthenons or Awards of Merit per category.

Each of the following criteria receives equal weight in Program Categories.

Research

Each entry will be judged for the quality of original or secondary research used to determine the scope of the problem or opportunity the entry addressed and the factors of importance to strategic planning.

Planning

Each entry is examined from the standpoint of the objectives established, creativity, judgment in selecting strategies and techniques, budget accuracy and difficulties encountered.

Execution

Judges will examine how the plan was implemented, materials used, in-progress adjustments to the plan, techniques to win management’s support, difficulties encountered, and how effectively resources were used.

Evaluation

Judges will consider to what degree a program met its objectives and what efforts were undertaken to identify, analyze and quantify results.

Special considerations for Project Categories

For Project Categories, judging will be based on creativity, quality of production, persuasiveness of content, technical excellence and appropriateness for the declared audience.